Small business marketing effectiveness, Website design and Web usability articles combined in one free eBook to help you succeed.


New version coming soon!

Learn ways to improve the look of material, how to use surveys to increase response, and what's needed when working with vendors. This free eBook is a compilation of the 10 most-liked articles from 2006 and contains information anyone can use.

Web Sites

  • Is your Website growing your business or losing business?
  • Learn the basics that apply to search engine optimization and all marketing.
  • Do you know what your Web site looks like to others?

Graphic Design

  • Learn basic design techniques for spacing elements on a page.
  • Understand how to work with typefaces and how to combine them.
  • Find out what makes a good logo. It's not just about looks.

Marketing

  • Learn about the value of survey in your marketing.
  • Get five cost-effective ways to market your small business.
  • And find out about three ways to waste your marketing efforts.

Technical

  • Find out what you need to know before sending files to vendors.

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