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This e-book contains some of the best articles on ways to improve the look of materials, how to properly address business mailpieces, and what's needed when working with vendors, and other information that anyone can use.

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Web Sites

• Three Things: About Website Design.
• Is it more important to focus on search engine optimization or usability?
• Learn the basics that apply to search engine optimization and all marketing.

Graphic Design & Marketing

• How can you get more from your business card?
• What can happened to mailpieces that are improperly addressed?
• Get five cost-effective ways to market your small business.
• Find out what makes a good logo. It's not just about looks.

Technical

• Should your next project be printed with digital printing or offset lithography?
• What are "Flash Drives" and how can you use them for marketing?
• Find out what you need to know before sending files to vendors.

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