creative and technical capabilities combined with a strong marketing background …
With a degree in marketing from Berkeley College in New York, Cynthia
Pinsonnault began her career in advertising with a retail fashion chain
in upstate New York, where she gained experience in "traditional" graphic
design, marketing, advertising and media. She went on to work in the media
department of a polytechnic university where she worked with photographers,
graphic artists and film and video producers.
Cynthia moved to Texas in 1986, where she worked to develop and market “Desktop Publishing” which was then just hitting the marketplace. This early experience with emerging graphics technologies, combined with her traditional skills and education, led her to establish Pinsonnault Creative in Houston, Texas in 1989.
This combination of creative and technical capabilities has provided a solid foundation that has been built on ever since, adding new techniques and skills continually, such as:
- certification in search engine optimization
- ongoing training in Website development
- XHTML and Cascading Style Sheets.
Cynthia's broad range of marketing knowledge and advanced technical skills give her the ability to consult small businesses on every aspect of marketing, from branding and promotion to affordable small business Website design and search engine optimized Website development.
Cynthia, and Pinsonnault Creative, help clients build a brand through combined services focused on marketing, advertising and graphic design that communicates clearly to a targeted audience. Clients reach their marketing and branding goals through advertising, brochures, direct mail, Web sites, and more.
Cynthia publishes marketing and advertising secrets, tips and insights at our Ballyhoo Blog and two personal blogs: Wordspill and OobyNews.
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