By Al Ries & Jack Trout
Positioning: The Battle for Your Mind
Also: The
22 Immutable Laws of Marketing
By Al Ries & Laura Ries
Also: The 22 Immutable Laws of Branding
By Steve Krug
Don't
Make Me Think: A Common Sense Approach to Web Usability
By Jakob Nielsen
Also: Designing Web Usability : The Practice of Simplicity
Also: E-Commerce User Experience
Also: International User Interfaces
By Jeff Johnson
Web
Bloopers: 60 Common Web Design Mistakes, and How to Avoid Them
Also: GUI Bloopers: Don'ts and Do's for Software Developers and Web Designers (Interactive Technologies)
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