glossary — A
Anchor Text
Anchor text is the visible text in a hyperlink. Anchor text is weighted
or ranked highly by search engine algorithms because the linked text is
usually relevant to the landing page and the objective of search engines
is to provide highly relevant search results.
This is sometimes exploited
by Webmasters attempting to achieve high results in SERPS (search engine
results pages) through "Google bombing" or
anchor text manipulation.
Although the search engines are aware of anchor
text manipulation, changes are not expected in the search engine algorithms
in the near future, because the anchor text delivers relevance.
Some changes
in Google's algorithm could indicate discounting of Web sites in SERPS,
if the site is involved in anchor text manipulation for higher rankings.
Aqueous Coating
A clear coating used to protect printed pieces. It provides a glossy surface that resists dirt and fingerprints. Aqueous coating improves the durability of postcards as they go through the mail, and protects business cards as they travel in people's pockets or purses. It also looks beautiful on brochures, catalog covers, and stand-alone flyers. It can enhance the look of photos and can be used to spot-highlight items of special focus. Aqueous coating creates more shine than simply using a coated stock, but is less noticeable than gloss varnish or UV coating.
ARPANET
A large wide area network created during the 1960s by the US Department
of Defense Advanced Research Project Agency (ARPA). Its purpose was the
free exchange of information between universities and research organizations,
as well as use for military communications. ARPANET was the network from
which the Internet evolved.
ARPANET, also called ARPA, used Network Control Protocol
(NCP) as its transmission protocol from 1969 to 1982, when NCP was replaced
with the now widespread TCP-IP (Transmission Control Protocol / Internet Protocol).
During the 1970s and 1980s, e-mail developed along with the bulletin-board
system, Usenet.
During this period all major US universities were connected
to the network, an ideal method of sharing experimental and educational data.
1973 saw the first intercontinental connection when the University College
of London, England, joined the Internet.
Sources:
Microsoft Press Computer Dictionary, Third Edition; Microsoft Encarta College
Dictionary; Wikipedia; Wiktionary; Urban Dictionary
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