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Workshop Resource Center: search engine optimization training

Workshop Resource Center — everything SEO: professional community of experts, SEO Chats, courses, workshops, more.


Your competitor's site is just a mouse click away.

Your Website needs to be found if is going to be effective. But there is more to focus on than just picking keywords and catering to search engines. If your Web site is found but looks bad, is hard to use or understand, fails to provide information, or the technical features don't work, it's not likely to keep visitors for long.

Do you need a Website designer?

Website designers don't always have the training, or even the interest, to delve into the technical side of things or the details of copy writing for search engine optimization. Web usability and search engine ranking may take a back seat to making the pages look nice.

Do you need an Internet guru / Web developer?

Internet consultants and technicians may not understand how to use type and graphic elements to create a pleasing and user-friendly page. How the site looks may become a secondary factor to technical gimmicks and tricks, giving you a site that, if found, doesn't look professional.

You need creativity and technology combined in a search engine friendly Website:

  • A site that can be found.
  • A site that uses solid, modern optimization techniques instead of outdated tricks that could backfire and get your site banned.
  • A site that once found, is easy to use.
  • A site that takes advantage of the latest information on Web usability and creates a user-friendly interface.
  • An easy to use site that looks professional.
  • A site that makes good use of color, typography and images.
  • A site that is not confusing to users or to search engines.
  • A site that is found more quickly and indexed more fully.

Start here. Contact Pinsonnault Creative to get started.

Learn about our free Web site review.

We'll evaluate up to three pages of your current site and provide you with a 15 minute phone consultation of things you can do to improve usability, design, navigation and optimization.

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our clients say:

“When attorneys come to our website, their uniform response is ‘You have a professional websiteeasy to see, easy to read, and easy to get information from — I don’t have to spend a lot of time figuring out who you are and what you do.’” — Healthcare Litigation Support