Good search engine optimization can help improve traffic to your Web site.
Many great-looking Websites just don't cut it. Designers are often more focused on a cutting edge design than on how effective your Website is for your business. Many Webmasters can't wait to try the latest techie fad. Worst of all is the Website designer or Flash animator who creates an entire site in PhotoShop or Flash, and forgets to mention it may not show up in search engine results pages.
Designing for search engine optimization — less is more.
You've heard the saying "less is more." Some great looking sites are so bogged down in images and scrolling, moving, shouting animation and sound that search engine optimization is nearly impossible.
What is the right amount of design to work with SEO?
Less design really means the right design — not letting design get in the way of search engine optimization. It means design that helps search engines and visitors find everything your site has to offer in a straightforward, easy to use way. It means understanding HTML and Cascading Style Sheets, and it requires a thorough knowledge of modern SEO techniques.
Why a certified SEO specialist?
Because SEO changes almost daily. Your Website designer who read a few articles about search engine optimization last year or worse, copies what someone else is doing, could spell disaster for your site.
Beyond simply allowing your site to languish unnoticed, some outdated
SEO tricks and hacks can get your site banned from search engines, make
you look like a spammer and damage your business.
Get the certified SEO expertise you need to be sure your efforts don't go to waste on a site that can't be found.
Start here. Contact Pinsonnault Creative to get started.
Learn about our free Web site review.
We'll evaluate up to three pages of your current site and provide you with a 15 minute phone consultation of things you can do to improve usability, design, navigation and optimization.
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